Publicity!

Publicity – Earned Media

Do you need to gain earned media attention for an event, exhibition, book, cause, visiting artist or a leadership initiative?

Media relations resulting in coverage and attention is my forte. I bring a deep network of contacts, strong relationships with reporters and an exceptional knowledge of the media.

The Plan

I will plan and execute a publicity campaign for you and your organization that gets results in attendance, fundraising and awareness. It will be developed guided by your goals, budget situation and timeline.

• Publicity planning and implementation
• News audits and reports
• Press materials creation and distribution
• Media follow-up and interview coordination
• Spokesperson training

The Idea

• Publicize an event to major and community media with personalized pitches to editors and reporters.
• Gain coverage in print media.
• Land TV/broadcast appearances.
• Take advantage of no-cost listings in a broad range of media.
• Combine earned publicity with social media for the broadest reach.
• Pair with high quality photographs or video for greatest impact.